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  • Three Steps to a Successful UX Strategy

    Fortune identified ‘no market need’ as a top reason for newly launched products to fail (42% of startups failed due to this reason). In this regards, a digital healthcare solution is no…

  • Discover User Needs Quickly, Easily and Effectively

    You probably heard this over and over again: the secret to designing successful product is getting to know your users. Most articles and resources repeat this like a mantra and they are…

  • UX Process Part 2 – Definition and Testing

    Why some digital solutions have masses of engaged and dedicated users and some don’t? What makes people choose one solution over another? The IBM survey among mhealth users and the data from…

  • UX Process Part 1 – Discovery and Strategy

    Have you ever wondered how designers come up with their best ideas, and whether being a ‘creative’ person is something one has to be born with? This article will give you an…

  • Healthcare UX – What It Is and Why It Matters

    According to statista.com, engaging and quality design is a second most important factor that would convince people to use health apps more frequently, and in recent IBM survey, 95% of respondents said…